How to Advertise and Promote Your App

Advertising is an ever changing landscape. We have gone from single sheet billboards being the only form of mass marketing, to a huge plethora of options. Having such a vast marketing machine at your disposal for any product can be great, but it can be equally as daunting a prospect. How can you hope to…

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“I Don’t Have The Time” Means It’s not a Priority In Your Business

Starting and running a business is tough, let’s get that elephant in the room out of way immediately. I have made this journey several times through my career, sometimes for others and sometimes for myself. It doesn’t get much easier as your business matures either, due to the constant pressure to improve your products or…

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Mobile Marketing – Taking On The Trusty Desktop

If you own a smart phone, the chances are you have been targeted in one way or another by mobile marketing adverts. These have been, for the most part, specifically aimed at you due to your Google searches or information you have given about your interests on social networks such as Twitter and Facebook. What…

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Content Marketing tips for “Boring” Industries

Now that everyone agrees that Content Marketing is the clearest way to drive traffic to your website, everybody is trying to get in on it. Coming up with a content marketing strategy that stands out from the crowd is one of the biggest challenges for a content marketer. For a company like GoPro, it’s pretty…

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5 Steps for Reigniting Your Sales During the Seasonal Downtrend

Seasonal slowdowns affect nearly all businesses sales; some more than others. One strategy for offsetting this downtrend has been to cut operational costs. Twenty or so years ago, it was typical to see manufacturing plants shut down for a week or two during the summer, for example. Those who follow recent business trends would recoil…

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3 Digital Marketing Trends You Can’t Afford to Ignore in 2014.

“Digital Marketing” I am sure we have heard this term a number of times in the course of different activities. The other day I with my friend had been to a seminar on the topic, on reaching the spot we found a teenager addressing the crowd, such is the popularity of this term today. I…

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How Social Media Marketing Can Change Your Company’s Fortunes

Social Media Marketing is a fast-paced business, and in today’s ever-changing world, companies must satisfy consumers who need instant gratification.  One of the best means of pleasing demanding customers, social media marketing, provides a plethora of rewards for businesses of all sizes.  If you’re curious about social media marketing, consider the following benefits of including…

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7 Steps To Starting Your Own Blog

Starting your own blog is not a difficult task to accomplish, however, if you want it to be a successful blog, viewed globally, then there are certain things you need to pay some attention to.  To help lead you through the process of starting your very own blog page, we have put together a simple…

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What Makes Great Content

Don’t Press the Delete Button! Creating a successful content strategy requires considerable energy, planning and thought.  In order to provide content which will appeal to your viewers, this usually requires not only an in-depth knowledge of their interests, passions and desires. However, this also requires a team of researchers to be in-tune with the latest trends,…

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3 Simple Steps to Evaluate Your Social Media Efforts

The present state of measurement and analytics on evaluating your social media efforts has contributed to the wishy-washy image that some CXOs have about marketers in general. The chart below shows that almost 76% of executives felt marketers did NOT have a grip on how social media affects business realities. Source: Data Driven Marketing Survey…

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The truth about Email Marketing – The Right Approach to Attract New Prospects and Build Relationship With Your Customers.

Email marketing has been around for many years now and most businesses have tried it at some point. The problem is if you are doing it wrong it can be more damaging than not doing it at all! If you ask online marketers to rank tactics by efficiency in marketing process, returns on investment (ROI) or any…

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Content is the KEY Differentiator in Today’s Ever Changing Market

Many years ago, SEOs proclaimed, “Content is king!” But the full potential of content as being the catalyst for everything that we want to accomplish in SEO was never realized. Back then, SEOs wanted to measure their efforts just as they do today. Now we are facing even more choices in our marketing, and there…

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9 Powerful Tips for Selling Digital Products on Pinterest

Over the last few years, Pinterest has quickly grown into a unique social network with its own dedicated audience. With over 70 million registered users, out of which a staggering 80% are women, it offers a huge opportunity for businesses to get closer to their target audience and increase their product sales.  However, success on…

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Twitter Marketing Why Facebook Should Make Way

Twitter marketing is gaining ground, whilst digital marketing professionals across the globe may be leaning towards a whole ensemble of social media platforms, when it comes to achieving the sheer numbers and achieving them with sound consistency, Twitter comes out as the heady choice. Now, it goes without saying that social media has added multiple dimensions…

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How to Use Sponsored Posts Responsibly in Social Media Marketing

Sponsored Posts and your responsibility as a marketer. Considering the enormous popularity of social media, marketing professionals knew it was only a matter of time before platforms found new ways to monetize. This thought has come to fruition in the form of sponsored posts. Popular social platforms such as Facebook, Twitter and LinkedIn offer organizations…

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