Facebook Marketing – Organic vs Paid Reach? – Find Your Answers Here


The first image that comes to mind at the mere mention of the words “social media” is that of a Facebook page. It’s not just me. With nearly a billion regular users and over 1.4 billion registered subscribers, Facebook is bigger than LinkedIn, Google+, Instagram, Twitter and Tumblr combined. With that kind of clout, it’s…

Continue Reading →

5 Productivity Secrets to Online Marketing Like a Pro

Online Marketing Productivity

Online marketing, Social Media Management and Search Engine Optimisation are all incredibly important in ensuring the success of your website.  Online marketing can do wonders for your business, social media and SEO can drive tons of traffic to your website, and if you website is optimised for conversion you can make a ton of sales.…

Continue Reading →

How to Advertise and Promote Your App


Advertising is an ever changing landscape. We have gone from single sheet billboards being the only form of mass marketing, to a huge plethora of options. Having such a vast marketing machine at your disposal for any product can be great, but it can be equally as daunting a prospect. How can you hope to…

Continue Reading →

“I Don’t Have The Time” Means It’s not a Priority In Your Business


Starting and running a business is tough, let’s get that elephant in the room out of way immediately. I have made this journey several times through my career, sometimes for others and sometimes for myself. It doesn’t get much easier as your business matures either, due to the constant pressure to improve your products or…

Continue Reading →

Mobile Marketing – Taking On The Trusty Desktop

Mobile Marketing

If you own a smart phone, the chances are you have been targeted in one way or another by mobile marketing adverts. These have been, for the most part, specifically aimed at you due to your Google searches or information you have given about your interests on social networks such as Twitter and Facebook. What…

Continue Reading →

Content Marketing tips for “Boring” Industries


Now that everyone agrees that Content Marketing is the clearest way to drive traffic to your website, everybody is trying to get in on it. Coming up with a content marketing strategy that stands out from the crowd is one of the biggest challenges for a content marketer. For a company like GoPro, it’s pretty…

Continue Reading →

5 Steps for Reigniting Your Sales During the Seasonal Downtrend


Seasonal slowdowns affect nearly all businesses sales; some more than others. One strategy for offsetting this downtrend has been to cut operational costs. Twenty or so years ago, it was typical to see manufacturing plants shut down for a week or two during the summer, for example. Those who follow recent business trends would recoil…

Continue Reading →

3 Digital Marketing Trends You Can’t Afford to Ignore


“Digital Marketing” I am sure we have heard this term a number of times in the course of different activities. The other day I with my friend had been to a seminar on the topic, on reaching the spot we found a teenager addressing the crowd, such is the popularity of this term today. I…

Continue Reading →

How Social Media Marketing Can Change Your Company’s Fortunes


Social Media Marketing is a fast-paced business, and in today’s ever-changing world, companies must satisfy consumers who need instant gratification.  One of the best means of pleasing demanding customers, social media marketing, provides a plethora of rewards for businesses of all sizes.  If you’re curious about social media marketing, consider the following benefits of including…

Continue Reading →

7 Steps To Starting Your Own Blog

Blog and content marketing

Starting your own blog is not a difficult task to accomplish, however, if you want it to be a successful blog, viewed globally, then there are certain things you need to pay some attention to.  To help lead you through the process of starting your very own blog page, we have put together a simple…

Continue Reading →

Creating A Strategy Is The Foundation Of What Makes Great Content


Don’t Press the Delete Button! Creating a successful content strategy requires considerable energy, planning and thought.  In order to provide content which will appeal to your viewers, this usually requires not only an in-depth knowledge of their interests, passions and desires. However, this also requires a team of researchers to be in-tune with the latest trends,…

Continue Reading →

3 Simple Steps to Evaluate Your Social Media Efforts


The present state of measurement and analytics on evaluating your social media efforts has contributed to the wishy-washy image that some CXOs have about marketers in general. The chart below shows that almost 76% of executives felt marketers did NOT have a grip on how social media affects business realities. Source: Data Driven Marketing Survey…

Continue Reading →

The truth about Email Marketing – The Right Approach to Attract New Prospects and Build Relationship With Your Customers.


Email marketing has been around for many years now and most businesses have tried it at some point. The problem is if you are doing it wrong it can be more damaging than not doing it at all! If you ask online marketers to rank tactics by efficiency in marketing process, returns on investment (ROI) or any…

Continue Reading →

Content is the KEY Differentiator in Today’s Ever Changing Market


Many years ago, SEOs proclaimed, “Content is king!” But the full potential of content as being the catalyst for everything that we want to accomplish in SEO was never realized. Back then, SEOs wanted to measure their efforts just as they do today. Now we are facing even more choices in our marketing, and there…

Continue Reading →

9 Powerful Tips for Selling Digital Products on Pinterest


Over the last few years, Pinterest has quickly grown into a unique social network with its own dedicated audience. With over 70 million registered users, out of which a staggering 80% are women, it offers a huge opportunity for businesses to get closer to their target audience and increase their product sales.  However, success on…

Continue Reading →