5 Steps for Reigniting Your Sales During the Seasonal Downtrend


Seasonal slowdowns affect nearly all businesses sales; some more than others. One strategy for offsetting this downtrend has been to cut operational costs. Twenty or so years ago, it was typical to see manufacturing plants shut down for a week or two during the summer, for example. Those who follow recent business trends would recoil…

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3 Digital Marketing Trends You Can’t Afford to Ignore in 2014.


“Digital Marketing” I am sure we have heard this term a number of times in the course of different activities. The other day I with my friend had been to a seminar on the topic, on reaching the spot we found a teenager addressing the crowd, such is the popularity of this term today. I…

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How Social Media Marketing Can Change Your Company’s Fortunes


Social Media Marketing is a fast-paced business, and in today’s ever-changing world, companies must satisfy consumers who need instant gratification.  One of the best means of pleasing demanding customers, social media marketing, provides a plethora of rewards for businesses of all sizes.  If you’re curious about social media marketing, consider the following benefits of including…

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7 Steps To Starting Your Own Blog

Blog and content marketing

Starting your own blog is not a difficult task to accomplish, however, if you want it to be a successful blog, viewed globally, then there are certain things you need to pay some attention to.  To help lead you through the process of starting your very own blog page, we have put together a simple…

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What Makes Great Content


Don’t Press the Delete Button! Creating a successful content strategy requires considerable energy, planning and thought.  In order to provide content which will appeal to your viewers, this usually requires not only an in-depth knowledge of their interests, passions and desires. However, this also requires a team of researchers to be in-tune with the latest trends,…

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3 Simple Steps to Evaluate Your Social Media Efforts


The present state of measurement and analytics on evaluating your social media efforts has contributed to the wishy-washy image that some CXOs have about marketers in general. The chart below shows that almost 76% of executives felt marketers did NOT have a grip on how social media affects business realities. Source: Data Driven Marketing Survey…

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The truth about Email Marketing – The Right Approach to Attract New Prospects and Build Relationship With Your Customers.


Email marketing has been around for many years now and most businesses have tried it at some point. The problem is if you are doing it wrong it can be more damaging than not doing it at all! If you ask online marketers to rank tactics by efficiency in marketing process, returns on investment (ROI) or any…

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Content is the KEY Differentiator in Today’s Ever Changing Market


Many years ago, SEOs proclaimed, “Content is king!” But the full potential of content as being the catalyst for everything that we want to accomplish in SEO was never realized. Back then, SEOs wanted to measure their efforts just as they do today. Now we are facing even more choices in our marketing, and there…

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9 Powerful Tips for Selling Digital Products on Pinterest


Over the last few years, Pinterest has quickly grown into a unique social network with its own dedicated audience. With over 70 million registered users, out of which a staggering 80% are women, it offers a huge opportunity for businesses to get closer to their target audience and increase their product sales.  However, success on…

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Twitter Marketing Why Facebook Should Make Way


Twitter marketing is gaining ground, whilst digital marketing professionals across the globe may be leaning towards a whole ensemble of social media platforms, when it comes to achieving the sheer numbers and achieving them with sound consistency, Twitter comes out as the heady choice. Now, it goes without saying that social media has added multiple dimensions…

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How to Use Sponsored Posts Responsibly in Social Media Marketing


Sponsored Posts and your responsibility as a marketer. Considering the enormous popularity of social media, marketing professionals knew it was only a matter of time before platforms found new ways to monetize. This thought has come to fruition in the form of sponsored posts. Popular social platforms such as Facebook, Twitter and LinkedIn offer organizations…

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How to Craft a Content Marketing Strategy that Matters


If you intend to become a serious publisher you need to have a structured content marketing strategy, instead of ending up as a random blogger on the Internet, you have to pay attention to the basics. Content Marketing Strategy / Research Unless you are an expert at what you are writing about, don’t avoid research in…

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How to Prepare for Social Media Day 2014

social media day 2014

Social Media Day 2014 is June 30, so that means you still have time to plan ways to celebrate it via your website or social media profiles. Keep reading to get some ideas that could spark your creativity and help you get noticed not just in your community, but also across the world. Post Content…

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WhatsApp, Why You Should Take It Seriously In Your Business


WhatsApp made headlines in February when Facebook shelled out $16 billion to purchase the company, a mobile messaging service that recently acquired its 500 millionth user. Facebook’s CEO Mark Zuckerberg said in a statement that he was delighted WhatsApp chose to partner with his company, since both were so dedicated to keeping people across the world…

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Direct Twitter Message Failing? Here’s Why!


Are using the auto ‘direct Twitter message’ (DM) tool on Twitter? think again. It’s no secret that Twitter is a beneficial marketing tool for businesses big and small. Unlike other social media platforms, Twitter allows you to connect with people outside your already developed network. You can build relationships with consumers you’ve never met, across the…

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