4 Things To Do to Market Your Local Business Online

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There has obviously been a lot of research into “how to market your local business online.” In this post, I will run through my top four things you can do to market your business for free. First let me say, my recommendations below have been tested and worked. It’s something I do at the beginning…

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Building A Relationship Before Closing The Sale Is Good For Business

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If it takes 6-8 touch points before a prospect enters the “customer zone” in your business. Why do you pitch a sale on the first contact? There is nothing worse than picking up the phone or opening your email and some company trying to sell to you. Come on, this is 2017, get with the…

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10 Myths Busted About Email Marketing And Autoresponders

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Let’s start off with me saying “I’m a fan of email autoresponders”. Why am I a fan? Because they work! There are many myths about email marketing and specifically email autoresponders. Most of them come from people who haven’t spent enough time getting to grips with how it will work for their business #tryharder. Email…

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Eight Digital Marketing Elements In Your Business – pt2

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In this post, we will cover the second part of the eight digital marketing elements you should use in your business. In my last post: The eight elements of digital marketing – part one. We covered the first four foundation elements of successful digital marketing for businesses today: Planning and strategy Keyword research Search engine…

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The 8 Elements of Successful Digital Marketing – pt1

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In this post, we will start to identify the eight elements of successful digital marketing and the benefits of using them in your business. First of all, let me say that I have tested all of the areas with my clients, and in my own business. I’m sure you have seen the million+ “gurus” spouting…

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Marketing By Email And Getting Closer To Your Customers

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In this post, I want to run through “marketing by email to get closer to your customers and prospects.” The purpose of writing this is to give you a clear idea of the things you need to implement to have success. We will run through the benefits of an email marketing strategy. And some of…

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Facebook Live Is It Worth The Effort For Your Business?

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Facebook live could be the new tool for marketing your business. What follows is how you can use it to increase sales and retain customers. Let’s get the elephant in the room out straight away; Facebook are a business, and as such look to increase their revenue every year. Their tried and tested system is…

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5 Solid Digital Marketing Trends For Business Growth in 2017

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The writing’s on the wall for the digital marketing trends that will dominate into 2017. When researching the focus of digital marketers and agencies and users so far this year. The data has shown that the following areas will continue to grow at a rapid rate. video consumption snapchat marketing automation content marketing and mobile…

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Digital Marketing Tips – 5 things to remember when marketing to an international audience

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Branching out and marketing your product or service to an international audience beyond the one you’re familiar with is exciting and nerve-wracking. If you want to reach out to an international audience, you’ll doubtless be searching for a marketing checklist to avoid any pitfalls. Good news – you’ve found one. In this post, I’ve got…

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4 Strategies to Make Email and Social Play Nice

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The decision to integrate email and social media strategies is a no-brainer. The true essence of digital marketing lies in the fact that it isn’t a standalone domain, function or platform. It’s more like the sum of different components that each has its rightful place in the overall plan of action. Social and email have…

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Lessons On How to Become A Social Media Marketer

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Being a social media marketer seems like the ideal job to anybody with only a rudimentary idea of how the industry works. The line usually goes something like “You get paid to be on Facebook all day?!”, which to anybody who does know the social media marketing industry is similar to asking someone in the airforce…

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Small Social Media Mistakes That Can Ruin Everything

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Social Media Mistakes Small social media mistakes and day to day accidents happen in life, and at work, often amount to nothing. A misspelling here, a spilt cup of coffee there, no big deal. You may think of social media in the same way. Being a primarily informal arena, who cares if you make a…

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4 Facebook Split Tests to Boost Conversion

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Every demographic and audience responds differently to a Facebook ad, which is why split tests are essential in your Facebook marketing. Some are quick to click because of a snappy headline while others are put off by too many images that make the ad look busy. Your business market to more than one demographic, and…

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How to use colours to Increase Conversion Rate

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The effectiveness of your website is largely dependent upon its conversion rate. If your website gains very little custom from your target audience then it is not as effective as it could be and it should be amended to make a stronger impact and increase the conversion rate. Good websites have a high conversion rate,…

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8 Tips from the Pros to Improve Social Landing Page Conversions

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If you’re working on making your social landing page conversions better, congratulations! You’re among the rising number of business owners who understands that social visitors need their own landing pages. Social visitors are coming to your landing pages from the top of the funnel. They are just beginning their buying journey and they require landing…

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