Marketing By Email And Getting Closer To Your Customers

marketing by email header image

In this post, I want to run through “marketing by email to get closer to your customers and prospects.” The purpose of writing this is to give you a clear idea of the things you need to implement to have success. We will run through the benefits of an email marketing strategy. And some of…

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Facebook Live Is It Worth The Effort For Your Business?

facebook-live

Facebook live could be the new tool for marketing your business, what follows is how you can use it to increase sales and retain customers. Let’s get the elephant in the room out straight away; Facebook are a business, and as such look to increase their revenue every year. Their tried and tested system is…

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5 Solid Digital Marketing Trends For Business Growth in 2017

5-Solid-Digital-Marketing-Trends-For-Business-Growth-in-2017

We are halfway through 2016 and already the writing’s on the wall for the digital marketing trends that will dominate into 2017. When researching the focus of digital marketers/agencies and users so far this year. The data has shown that the following areas will continue to grow at a rapid rate. video consumption snapchat marketing…

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Digital Marketing Tips – 5 things to remember when marketing to an international audience

5-things-to-remember-when-marketing-to-an-international-audience

Branching out and marketing your product or service to an international audience beyond the one you’re familiar with is exciting and nerve-wracking. If you want to reach out to an international audience, you’ll doubtless be searching for a marketing checklist to avoid any pitfalls. Good news – you’ve found one. In this post, I’ve got…

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4 Strategies to Make Email and Social Play Nice

4-Strategies-to-Make-Email-and-Social-Play-Nice-Together

The decision to integrate email and social media strategies is a no-brainer. The true essence of digital marketing lies in the fact that it isn’t a standalone domain, function or platform. It’s more like the sum of different components that each has its rightful place in the overall plan of action. Social and email have…

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Lessons On How to Become A Social Media Marketer

social-media-marketer

Being a social media marketer seems like the ideal job to anybody with only a rudimentary idea of how the industry works. The line usually goes something like “You get paid to be on Facebook all day?!”, which to anybody who does know the social media marketing industry is similar to asking someone in the airforce…

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Small Social Media Mistakes That Can Ruin Everything

social-media-mistakes

Social Media Mistakes Small social media mistakes and day to day accidents happen in life, and at work, often amount to nothing. A misspelling here, a spilt cup of coffee there, no big deal. You may think of social media in the same way. Being a primarily informal arena, who cares if you make a…

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4 Facebook Split Tests to Boost Conversion

4-Facebook-Split-Tests-to-Boost-Conversion

Every demographic and audience responds differently to a Facebook ad, which is why split tests are essential in your Facebook marketing. Some are quick to click because of a snappy headline while others are put off by too many images that make the ad look busy. Your business market to more than one demographic, and…

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How to use colours to Increase Conversion Rate

How-to-use-colours-to-Increase-Conversion-Rate

The effectiveness of your website is largely dependent upon its conversion rate. If your website gains very little custom from your target audience then it is not as effective as it could be and it should be amended to make a stronger impact and increase the conversion rate. Good websites have a high conversion rate,…

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8 Tips from the Pros to Improve Social Landing Page Conversions

Landing Page Conversion

If you’re working on making your social landing page conversions better, congratulations! You’re among the rising number of business owners who understands that social visitors need their own landing pages. Social visitors are coming to your landing pages from the top of the funnel. They are just beginning their buying journey and they require landing…

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Facebook Marketing – Organic vs Paid Reach? – Find Your Answers Here

Facebook-Marketing

The first image that comes to mind at the mere mention of the words “social media” is that of a Facebook page. It’s not just me. With nearly a billion regular users and over 1.4 billion registered subscribers, Facebook is bigger than LinkedIn, Google+, Instagram, Twitter and Tumblr combined. With that kind of clout, it’s…

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5 Productivity Secrets to Online Marketing Like a Pro

Online Marketing Productivity

Online marketing, Social Media Management and Search Engine Optimisation are all incredibly important in ensuring the success of your website.  Online marketing can do wonders for your business, social media and SEO can drive tons of traffic to your website, and if you website is optimised for conversion you can make a ton of sales.…

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How to Advertise and Promote Your App

Promote-your-app

Advertising is an ever changing landscape. We have gone from single sheet billboards being the only form of mass marketing, to a huge plethora of options. Having such a vast marketing machine at your disposal for any product can be great, but it can be equally as daunting a prospect. How can you hope to…

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“I Don’t Have The Time” Means It’s not a Priority In Your Business

Priorities-in-your-business

Starting and running a business is tough, let’s get that elephant in the room out of way immediately. I have made this journey several times through my career, sometimes for others and sometimes for myself. It doesn’t get much easier as your business matures either, due to the constant pressure to improve your products or…

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Mobile Marketing – Taking On The Trusty Desktop

Mobile Marketing

If you own a smart phone, the chances are you have been targeted in one way or another by mobile marketing adverts. These have been, for the most part, specifically aimed at you due to your Google searches or information you have given about your interests on social networks such as Twitter and Facebook. What…

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