Twitter Marketing Why Facebook Should Make Way


Twitter marketing is gaining ground, whilst digital marketing professionals across the globe may be leaning towards a whole ensemble of social media platforms, when it comes to achieving the sheer numbers and achieving them with sound consistency, Twitter comes out as the heady choice. Now, it goes without saying that social media has added multiple dimensions…

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How to Use Sponsored Posts Responsibly in Social Media Marketing


Sponsored Posts and your responsibility as a marketer. Considering the enormous popularity of social media, marketing professionals knew it was only a matter of time before platforms found new ways to monetize. This thought has come to fruition in the form of sponsored posts. Popular social platforms such as Facebook, Twitter and LinkedIn offer organizations…

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How to Craft a Content Marketing Strategy that Matters


If you intend to become a serious publisher you need to have a structured content marketing strategy, instead of ending up as a random blogger on the Internet, you have to pay attention to the basics. Content Marketing Strategy / Research Unless you are an expert at what you are writing about, don’t avoid research in…

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How to Prepare for Social Media Day 2014

social media day 2014

Social Media Day 2014 is June 30, so that means you still have time to plan ways to celebrate it via your website or social media profiles. Keep reading to get some ideas that could spark your creativity and help you get noticed not just in your community, but also across the world. Post Content…

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WhatsApp, Why You Should Take It Seriously In Your Business


WhatsApp made headlines in February when Facebook shelled out $16 billion to purchase the company, a mobile messaging service that recently acquired its 500 millionth user. Facebook’s CEO Mark Zuckerberg said in a statement that he was delighted WhatsApp chose to partner with his company, since both were so dedicated to keeping people across the world…

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Direct Twitter Message Failing? Here’s Why!


Are using the auto ‘direct Twitter message’ (DM) tool on Twitter? think again. It’s no secret that Twitter is a beneficial marketing tool for businesses big and small. Unlike other social media platforms, Twitter allows you to connect with people outside your already developed network. You can build relationships with consumers you’ve never met, across the…

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5 Things You Can Do With Vine and Instagram Videos


So many social video platforms, so few ideas for using them. Vine, Instagram, YouTube, Vimeo, etc. How does the average chain restaurant CEO or sports equipment store owner use social videos to their benefit? What kind of videos should be used for which social media platform? Can Vine and Instagram videos even do your business…

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Competitors Social Media Strategy, 10 Things You Need To Know About

competitors social media strategy

If you run a business, online store or service, you will have competition – period.  There are many strategies business owners and marketing departments use in order to catch up, keep up with or surpass their competitors social media strategy, and social media analysis is becoming more and more imperative as one of these measures. …

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10 Twitter Marketing Shortcuts to Manage Your Campaign


Twitter marketing is no different from running a social campaign on any platform and can be very time consuming. Even just a few clicks when compounded and performed in excess can add up. For example, if you have to constantly navigate to a Tweet and then click the Reply button it can get tedious. Not to…

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Facebook Promotions Can Hold The Key To Your Online Branding


Facebook promotions are an effective way to brand your business online, and it plays an essential part of online marketing for successful businesses today. With around 1.2 billion monthly active users, 728 million daily users, and 507 daily mobile users. Facebook provides a huge captive audience that merchants need to reach. And with these numbers…

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Which Blogging Platforms Are Right For You And Your Business?


If you want to start a blog, whether for personal or business reasons, the first thing to ask yourself is, “which blogging platforms can I use to get my voice out there?” The truth is, in this day and age, there are various potential blogging platforms (with little-to-no differences), making it tough and often negligible…

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What Are You Not Doing on Social Media That’s Killing Your Business?


It’s 2014, and the integration of social media with business has become more necessary than innovative. When businesses first started realizing the potential for social media in 2007/2008, there was an obvious, desperate scramble for interaction with potential customers. It was an awkward time; no one really knew what they were doing, and it was…

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6 Key Reasons Why You Should Like Pages on Facebook


People who Like Pages on Facebook for strictly social purposes tend to typically Like, share and comment at far greater rates than marketers. But why is there such a reluctance amongst marketers to use social media in the same fashion? Part of the reason is that marketers don’t want to be seen as unprofessional. When they…

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Photo Sharing Site – Picking The Best for Your Business


Images are powerful tools in promotion and social media. Whether you’re a start-up or a huge corporation, the right images can help you attract potential customers and share your message with the world. There are a number of photo sharing sites out there to help you connect with others through your images. Here are a…

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3 Ways To Market On Facebook Without an Ad Budget

Facebook Marketing

Facebook has the largest audience out there so it’s understandable that businesses may believe that investing in Facebook ads is worthwhile, however it’s actually been proven that Facebook has less business value than other digital marketing sites. Forrester Blogs states that Facebook creates less business value than than any other digital marketing opportunity which raises…

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