How to Craft a Content Marketing Strategy that Matters

Content-Marketing-Strategy

If you intend to become a serious publisher you need to have a structured content marketing strategy, instead of ending up as a random blogger on the Internet, you have to pay attention to the basics. Content Marketing Strategy / Research Unless you are an expert at what you are writing about, don’t avoid research in…

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How to Prepare for Social Media Day 2014

social media day 2014

Social Media Day 2014 is June 30, so that means you still have time to plan ways to celebrate it via your website or social media profiles. Keep reading to get some ideas that could spark your creativity and help you get noticed not just in your community, but also across the world. Post Content…

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WhatsApp, Why You Should Take It Seriously In Your Business

whatsapp-logo

WhatsApp made headlines in February when Facebook shelled out $16 billion to purchase the company, a mobile messaging service that recently acquired its 500 millionth user. Facebook’s CEO Mark Zuckerberg said in a statement that he was delighted WhatsApp chose to partner with his company, since both were so dedicated to keeping people across the world…

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Direct Twitter Message Failing? Here’s Why!

Direct-Message-Twitter-think-again

Are using the auto ‘direct Twitter message’ (DM) tool on Twitter? think again. It’s no secret that Twitter is a beneficial marketing tool for businesses big and small. Unlike other social media platforms, Twitter allows you to connect with people outside your already developed network. You can build relationships with consumers you’ve never met, across the…

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5 Things You Can Do With Vine and Instagram Videos

Vine-and-Instagram-Videos

So many social video platforms, so few ideas for using them. Vine, Instagram, YouTube, Vimeo, etc. How does the average chain restaurant CEO or sports equipment store owner use social videos to their benefit? What kind of videos should be used for which social media platform? Can Vine and Instagram videos even do your business…

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Competitors Social Media Strategy, 10 Things You Need To Know About

competitors social media strategy

If you run a business, online store or service, you will have competition – period.  There are many strategies business owners and marketing departments use in order to catch up, keep up with or surpass their competitors social media strategy, and social media analysis is becoming more and more imperative as one of these measures. …

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Twitter Marketing: 10 Shortcuts to Make Your Campaign Easier to Manage

twitter-marketing-shortcuts

Twitter marketing is no different from running a social campaign on any platform and can be very time consuming. Even just a few clicks when compounded and performed in excess can add up. For example, if you have to constantly navigate to a Tweet and then click the Reply button it can get tedious. Not to…

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Facebook Promotions Can Hold The Key To Your Online Branding

Facebook-Promotions-success

Facebook promotions are an effective way to brand your business online, and it plays an essential part of online marketing for successful businesses today. With around 1.2 billion monthly active users, 728 million daily users, and 507 daily mobile users. Facebook provides a huge captive audience that merchants need to reach. And with these numbers…

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Which Blogging Platforms Are Right For You And Your Business?

blogging-platforms-best

If you want to start a blog, whether for personal or business reasons, the first thing to ask yourself is, “which blogging platforms can I use to get my voice out there?” The truth is, in this day and age, there are various potential blogging platforms (with little-to-no differences), making it tough and often negligible…

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What Are You Not Doing on Social Media That’s Killing Your Business?

money-down-drain

It’s 2014, and the integration of social media with business has become more necessary than innovative. When businesses first started realizing the potential for social media in 2007/2008, there was an obvious, desperate scramble for interaction with potential customers. It was an awkward time; no one really knew what they were doing, and it was…

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6 Key Reasons Why You Should Like Pages on Facebook

Like-Pages-on-Facebook

People who Like Pages on Facebook for strictly social purposes tend to typically Like, share and comment at far greater rates than marketers. But why is there such a reluctance amongst marketers to use social media in the same fashion? Part of the reason is that marketers don’t want to be seen as unprofessional. When they…

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Photo Sharing Site – Picking The Best for Your Business

Photo-Sharing-site

Images are powerful tools in promotion and social media. Whether you’re a start-up or a huge corporation, the right images can help you attract potential customers and share your message with the world. There are a number of photo sharing sites out there to help you connect with others through your images. Here are a…

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3 Ways To Market On Facebook Without an Ad Budget

Facebook Marketing

Facebook has the largest audience out there so it’s understandable that businesses may believe that investing in Facebook ads is worthwhile, however it’s actually been proven that Facebook has less business value than other digital marketing sites. Forrester Blogs states that Facebook creates less business value than than any other digital marketing opportunity which raises…

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Has SEO Replaced Real Content In Today’s Marketing?

Has-SEO-Replaced-Real-Content

A recent comment from SEO guru Adam Torkildson is raising a few eyebrows with a comment that Google is effectively killing SEO as people know it now. He stated to a friend that Google is making the current SEO industry obsolete. External and Internal SEO There are two types of search engine optimization. Internal SEO…

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What’s a Social Media Manager, and Does Your Company Need One?

Social-Media-Manager

It’s one of the latest and fastest growing jobs to hit the work force: the social media manager.  But just what is a social media manager?  What do they do, and how do you know if you need one?  Read on to find out: The Role of Social Media Manager A social media manager is…

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