10 Myths Busted About Email Marketing & Email Autoresponders

Let’s start off with me saying “I’m a fan of email autoresponders”. Why am I a fan? Because they work! There are many myths about email marketing and specifically email autoresponders. Most of them come from people who haven’t spent enough time getting to grips with how it will work for their business #tryharder. Email…

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Eight Digital Marketing Elements In Your Business – pt2

In this post, we will cover the second part of the eight digital marketing elements you should use in your business. In my last post: The eight elements of digital marketing – part one. We covered the first four foundation elements of successful digital marketing for businesses today: Planning and strategy Keyword research Search engine…

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The 8 Elements of Successful Digital Marketing – pt1

In this post, we will start to identify the eight elements of successful digital marketing and the benefits of using them in your business. First of all, let me say that I have tested all of the areas with my clients, and in my own business. I’m sure you have seen the million+ “gurus” spouting…

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Marketing By Email And Getting Closer To Your Customers

In this post, I want to run through “marketing by email to get closer to your customers and prospects.” The purpose of writing this is to give you a clear idea of the things you need to implement to have success. We will run through the benefits of an email marketing strategy. And some of…

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Facebook Live Is It Worth The Effort For Your Business?

Facebook live could be the new tool for marketing your business. What follows is how you can use it to increase sales and retain customers. Let’s get the elephant in the room out straight away; Facebook are a business, and as such look to increase their revenue every year. Their tried and tested system is…

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5 Solid Digital Marketing Trends For Business Growth in 2017

The writing’s on the wall for the digital marketing trends that will dominate into 2017. When researching the focus of digital marketers and agencies and users so far this year. The data has shown that the following areas will continue to grow at a rapid rate. video consumption snapchat marketing automation content marketing and mobile…

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Digital Marketing Tips – 5 things to remember when marketing to an international audience

Branching out and marketing your product or service to an international audience beyond the one you’re familiar with is exciting and nerve-wracking. If you want to reach out to an international audience, you’ll doubtless be searching for a marketing checklist to avoid any pitfalls. Good news – you’ve found one. In this post, I’ve got…

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4 Strategies to Make Email and Social Play Nice

The decision to integrate email and social media strategies is a no-brainer. The true essence of digital marketing lies in the fact that it isn’t a standalone domain, function or platform. It’s more like the sum of different components that each has its rightful place in the overall plan of action. Social and email have…

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Lessons On How to Become A Social Media Marketer

Being a social media marketer seems like the ideal job to anybody with only a rudimentary idea of how the industry works. The line usually goes something like “You get paid to be on Facebook all day?!”, which to anybody who does know the social media marketing industry is similar to asking someone in the airforce…

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4 Facebook Split Tests to Boost Conversion

Every demographic and audience responds differently to a Facebook ad, which is why split tests are essential in your Facebook marketing. Some are quick to click because of a snappy headline while others are put off by too many images that make the ad look busy. Your business market to more than one demographic, and…

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How to use colours to Increase Conversion Rate

The effectiveness of your website is largely dependent upon its conversion rate. If your website gains very little custom from your target audience then it is not as effective as it could be and it should be amended to make a stronger impact and increase the conversion rate. Good websites have a high conversion rate,…

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8 Tips from the Pros to Improve Social Landing Page Conversions

If you’re working on making your social landing page conversions better, congratulations! You’re among the rising number of business owners who understands that social visitors need their own landing pages. Social visitors are coming to your landing pages from the top of the funnel. They are just beginning their buying journey and they require landing…

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Facebook Marketing – Organic vs Paid Reach? – Find Your Answers Here

The first image that comes to mind at the mere mention of the words “social media” is that of a Facebook page. It’s not just me. With nearly a billion regular users and over 1.4 billion registered subscribers, Facebook is bigger than LinkedIn, Google+, Instagram, Twitter and Tumblr combined. With that kind of clout, it’s…

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5 Productivity Secrets to Online Marketing Like a Pro

Online marketing, Social Media Management and Search Engine Optimisation are all incredibly important in ensuring the success of your website.  Online marketing can do wonders for your business, social media and SEO can drive tons of traffic to your website, and if you website is optimised for conversion you can make a ton of sales.…

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How to Advertise and Promote Your App

Advertising is an ever changing landscape. We have gone from single sheet billboards being the only form of mass marketing, to a huge plethora of options. Having such a vast marketing machine at your disposal for any product can be great, but it can be equally as daunting a prospect. How can you hope to…

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