Content Marketing tips for “Boring” Industries


Now that everyone agrees that Content Marketing is the clearest way to drive traffic to your website, everybody is trying to get in on it. Coming up with a content marketing strategy that stands out from the crowd is one of the biggest challenges for a content marketer. For a company like GoPro, it’s pretty…

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7 Steps To Starting Your Own Blog

Blog and content marketing

Starting your own blog is not a difficult task to accomplish, however, if you want it to be a successful blog, viewed globally, then there are certain things you need to pay some attention to.  To help lead you through the process of starting your very own blog page, we have put together a simple…

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Creating A Strategy Is The Foundation Of What Makes Great Content


Don’t Press the Delete Button! Creating a successful content strategy requires considerable energy, planning and thought.  In order to provide content which will appeal to your viewers, this usually requires not only an in-depth knowledge of their interests, passions and desires. However, this also requires a team of researchers to be in-tune with the latest trends,…

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Content is the KEY Differentiator in Today’s Ever Changing Market


Many years ago, SEOs proclaimed, “Content is king!” But the full potential of content as being the catalyst for everything that we want to accomplish in SEO was never realized. Back then, SEOs wanted to measure their efforts just as they do today. Now we are facing even more choices in our marketing, and there…

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How to Craft a Content Marketing Strategy that Matters


If you intend to become a serious publisher you need to have a structured content marketing strategy, instead of ending up as a random blogger on the Internet, you have to pay attention to the basics. Content Marketing Strategy / Research Unless you are an expert at what you are writing about, don’t avoid research in…

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Which Blogging Platforms Are Right For You And Your Business?


If you want to start a blog, whether for personal or business reasons, the first thing to ask yourself is, “which blogging platforms can I use to get my voice out there?” The truth is, in this day and age, there are various potential blogging platforms (with little-to-no differences), making it tough and often negligible…

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Content Strategy – 7 Steps To Get Optimised.


“Content Strategy” Two widely used buzz words in 2013. But what does it really mean? Let me point out early on, just because you have a website and signed up for a range of social media accounts. This doesn’t mean you have a content strategy. Having a static website & signing up for social media…

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Video Is The Real Future of Content Marketing For Your business


The web has become part of our day-to-day lives – with a massive 36 million brits using the internet on a day-to-day basis. Over the last couple of years Internet videos have become very popular and YouTube is now more popular than some national TV channels. It is well-known that human beings are drawn to…

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Blogging Tips “How To Get Past The Brick Wall”


I think one of the hardest things for anybody when starting a personal or business blog is consistency and material. Most beginners hit the wall straight away “WHAT TO WRITE ABOUT” when blogging.

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