4 Things To Do to Market Your Local Business Online

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There has obviously been a lot of research into “how to market your local business online.” In this post, I will run through my top four things you can do to market your business for free. First let me say, my recommendations below have been tested and worked. It’s something I do at the beginning…

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Building A Relationship Before Closing The Sale Is Good For Business

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If it takes 6-8 touch points before a prospect enters the “customer zone” in your business. Why do you pitch a sale on the first contact? There is nothing worse than picking up the phone or opening your email and some company trying to sell to you. Come on, this is 2017, get with the…

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Eight Digital Marketing Elements In Your Business – pt2

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In this post, we will cover the second part of the eight digital marketing elements you should use in your business. In my last post: The eight elements of digital marketing – part one. We covered the first four foundation elements of successful digital marketing for businesses today: Planning and strategy Keyword research Search engine…

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The 8 Elements of Successful Digital Marketing – pt1

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In this post, we will start to identify the eight elements of successful digital marketing and the benefits of using them in your business. First of all, let me say that I have tested all of the areas with my clients, and in my own business. I’m sure you have seen the million+ “gurus” spouting…

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5 Solid Digital Marketing Trends For Business Growth in 2017

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The writing’s on the wall for the digital marketing trends that will dominate into 2017. When researching the focus of digital marketers and agencies and users so far this year. The data has shown that the following areas will continue to grow at a rapid rate. video consumption snapchat marketing automation content marketing and mobile…

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Digital Marketing Tips – 5 things to remember when marketing to an international audience

5-things-to-remember-when-marketing-to-an-international-audience

Branching out and marketing your product or service to an international audience beyond the one you’re familiar with is exciting and nerve-wracking. If you want to reach out to an international audience, you’ll doubtless be searching for a marketing checklist to avoid any pitfalls. Good news – you’ve found one. In this post, I’ve got…

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5 Productivity Secrets to Online Marketing Like a Pro

Online Marketing Productivity

Online marketing, Social Media Management and Search Engine Optimisation are all incredibly important in ensuring the success of your website.  Online marketing can do wonders for your business, social media and SEO can drive tons of traffic to your website, and if you website is optimised for conversion you can make a ton of sales.…

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How to Advertise and Promote Your App

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Advertising is an ever changing landscape. We have gone from single sheet billboards being the only form of mass marketing, to a huge plethora of options. Having such a vast marketing machine at your disposal for any product can be great, but it can be equally as daunting a prospect. How can you hope to…

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“I Don’t Have The Time” Means It’s not a Priority In Your Business

Priorities-in-your-business

Starting and running a business is tough, let’s get that elephant in the room out of way immediately. I have made this journey several times through my career, sometimes for others and sometimes for myself. It doesn’t get much easier as your business matures either, due to the constant pressure to improve your products or…

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5 Steps for Reigniting Your Sales During the Seasonal Downtrend

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Seasonal slowdowns affect nearly all businesses sales; some more than others. One strategy for offsetting this downtrend has been to cut operational costs. Twenty or so years ago, it was typical to see manufacturing plants shut down for a week or two during the summer, for example. Those who follow recent business trends would recoil…

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3 Digital Marketing Trends You Can’t Afford to Ignore

Digital-Marketing-Strategy

“Digital Marketing” I am sure we have heard this term a number of times in the course of different activities. The other day I with my friend had been to a seminar on the topic, on reaching the spot we found a teenager addressing the crowd, such is the popularity of this term today. I…

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How Useful are Vine and Cinemagram for Video Marketing?

Vine and Cinemagram

The fact that uploading and sharing videos has gotten easier is old news now. We all know that videos can not only be recorded, but can also be edited, uploaded and shared on most devices; as long as you have the right applications, or ‘apps’ to do all this, of course. Vine and Cinemagram are…

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Storefronts Vs. Online Retail: Which Is the Best Option for You?

online-retail

Over the years, online shopping has become quite prevalent. There are many reasons why this is the case and the main reason is convenience. Think about it – if you need to buy something at your local store, you have to get dressed, get in your car, drive to the store, spend time in the…

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