With technology your customers are more likely to research for your product, service and solution using the phone in their pocket. They will search for a solution on the internet, search on social media and visit relevant websites.
These are all touch points that gain traction toward their purchase decision. Every breakpoint in your branding, message and transparency online causes friction that slows them down.
The more friction you cause, the more likely they are to look for an alternative solution.
As a digital marketing consultant my support is designed to create intuitive touch points that lead customers to your website and build "know, like and trust" on their journey.