Many people enjoy having fun and staying in touch with friends and acquaintances via social media. However, social media marketing sites can also give your business a big boost.

That being said, it’s important to differentiate the business and pleasure of the tools presented; doing your best not to waste precious time. In the article that follows, you will find tips on how you can use social media to effectively market your business.

Develop an ear to pay attention to your subscribers and clientele. Whenever a user offers feedback, you should promptly acknowledge and thank them for their suggestions. If necessary, ask for clarification to avoid misunderstanding. Keep track of the feedback you receive and change your strategies to be more effective thanks to the input you get.

Interact with your customers, and potential customers, as much as you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Stay out of personal conversations and stick to replying to comments about your brand or products.

Build up suspense about your upcoming events through social media Marketing. Allow a couple of months notice, so your followers can pencil you into their calendars. This will prepare your subscribers for your newest opportunities — and have them anticipating it.

Keep the tone of all social media marketing posts humble and friendly. No matter how large or small your company may be, readers will be turned off by arrogance or boastfulness, and they will be vocal. Make sure you construct your posts so that they acknowledge your followers’ importance. If it weren’t for them, you would be out of business.


If you do not have the luxury of a formatting guru on your team, you may find it easier to post articles and notes in the form of a numbered list. This format naturally breaks up the information and allows you to communicate your most important messages first. Because a large portion of social networking users are in younger age groups, concise and relevant information may be your best bet.

You should consider holding a contest on Facebook. Most consumers jump at the chance to win prizes or special offers. Have a contest to make your brand stand out when you are social media marketing. This will help you keep the customers you already have and grab yourself some new ones.

Attract more followers by offering coupons and special offers. Your readers and customers will feel special. Like exclusive club members. When you give them access to deals that other people can’t get, which could reward you with higher sales.

It is actually shown that the majority of readers will check out your material during business hours on weekdays. Everyone gets a few moments to slack off at work, take advantage of this knowledge. Use tools for automatically updating your blogs around this time each day and make the posts have a focus on certain activities or ideas that will appeal to the working audience.

Make use of company branding on social media marketing sites.

Your company logo makes a wonderful avatar, and it can also be used as a page background. Keep the same colour themes on all of your social media profiles. This provides consistency, and makes it easier for your followers to trust your communications across many different channels. Make good use of branding techniques, and remember that consistency is key.

Social media can be extremely valuable. All it takes is the right state of mind and the correct knowledge regarding its use. People are continually registering for sites like these and show no signs of slowing down in the foreseeable future. This means each day you have an all new audience full of potential consumers waiting for your message to be heard. Hopefully this article has you well prepared to maximise the benefits of social media marketing. Log on to your preferred social media site and get started!

If these tips are useful why not share them, thanks Steve…

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Steve Welsh
Steve Welsh

Steve Welsh is the founder of NDigital Marketing formerly "The Naked Marketer". After a long career in senior management in the motor industry, driving companies to new levels of efficiency and revenue for motor manufacturers. He created and developed several businesses in commercial print, design and marketing. For the last 10 years, Steve has been consulting with business owners with marketing expertise and senior management mentoring.